1. PR and trust 'booms and busts' -- 2. Reframing trust, power and PR -- 3. Promoting state financial power … : creditworthiness as trustworthiness -- 4. Financial trade associations : territorial battles for trust -- 5. Stock market storytelling … : dalliances with trust -- 6. Changing banking models, shifting trust relations -- 7. Insurance, investment, pensions : rise of the …

presence of justice-focused aspirations in finance can positively impact individual, institutional, and systemic behaviour …: change, not imposed by regulators, but emerging from the very substance of market relationships. The finance sector should … finance and society has not recovered from the 2008 crisis and the scandals and austerity that followed. The Covid-19 pandemic …

PR in financial markets: "booms and busts" in trust -- Reframing trust, power & public relations -- Promoting state … financial power: creditworthiness as trustworthiness -- Financial trade associations: territorial battles for trust -- Stock … market storytelling and dalliances with trust -- Changing banking models, shifting trust relations -- Insurance, investment …