Purpose: The purpose of this paper is to explore how spirituality impacts on the consumption choices of consumers who are adopting a sustainable lifestyle. Design/methodology/approach: This is a longitudinal study of urban-based consumers who are actively engaged in living sustainably. To...

Purpose: Organizations are investing heavily in social media yet have little understanding of the effects of social media content on user engagement. This study aims to determine the distinct effects of informational, entertaining, remunerative and relational content on the passive and active...

Purpose: In 2018, we have surpassed the population landmark of 7.5 billion, and yesterday’s global crisis of under-nutrition in poorer nations is now accompanied by a journey into overweight and obesity. The purpose of our research is to focus on the health and resistance of those who avoid...

Purpose: The purpose of this research is to examine a downstream social marketing program that slows the typical decline in functional fitness and independence of adults over 55 with particular attention to the ROI and the efficiency of the program. Design/methodology/approach: Within subjects...

Extant literature from a variety of disciplines note that the perceptions of individuals are influenced by context or message framing. In general, a frame can be regarded as some combination of the beliefs, values, attitudes and mental models that people adopt to apprehend and comprehend a...