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Product and pricing courses are underrepresented in undergraduate marketing curricula

Kellerman, Bert J.; Gordon, Peter J.; Hekmat, Firooz - In: Journal of Product & Brand Management 4 (1995) 1, pp. 18-25

Looks in depth at the development of the marketing mix using the 4 Ps – product, price, promotion and place, to meet target needs. Also investigates courses offered and required in marketing, and discusses the most appropriate ones for the students involved.

Persistent link: https://www.econbiz.de/10014896430

Young fashion leaders’ and followers’ attitudes toward American and imported apparel

Beaudoin, Pierre; Moore, Mary Ann; Goldsmith, Ronald E. - In: Journal of Product & Brand Management 7 (1998) 3, pp. 193-207

This study investigates if females fashion leaders and fashion followers differ in their attitudes toward buying imported and domestic apparel products. A sample of 283 female consumers between 18 and 25 years of age completed a mailed questionnaire. Repeated measures analysis of variance and...

Persistent link: https://www.econbiz.de/10014896508

A progress report on international auditing reciprocity

Carnes, Kay C. - In: Managerial Auditing Journal 15 (2000) 9, pp. 464-468

During the past decade a series of treaties, culminating in the General Agreement on Trade in Services (GATS), has been aimed at achieving progressive liberalization of world trade in services as well as goods. The accounting profession was first to finalize a framework of operations under the...

Persistent link: https://www.econbiz.de/10014928651

Control and accountability: from hanging chads to the US presidential election

Doost, Roger K. - In: Managerial Auditing Journal 16 (2001) 4, pp. 193-201

incompetence. It is ironic that the USA, where so many technology‐related firms flourish, would use such antiquated and unreliable …

Persistent link: https://www.econbiz.de/10014928672

The 150‐hour rule: does it improve CPA exam performance?

Raghunandan, K.; Read, William J.; Brown, Clifford D. - In: Managerial Auditing Journal 18 (2003) 1, pp. 31-38

education requirement to qualify to take the CPA examination. This educational requirement is generally believed to impose … association exists between the number of semester hours of education and performance on the CPA exam. After controlling for SAT … first‐time candidates, on a national basis, having a minimum of 150‐semester hours of education performed better on the CPA …

Persistent link: https://www.econbiz.de/10014928768

The origins of value‐for‐money auditing: the Baltimore and Ohio Railroad: 1827‐1830

Flesher, Dale L.; Samson, William D.; Previts, Gary John - In: Managerial Auditing Journal 18 (2003) 5, pp. 374-386

Evidence of audit committee activity in the formative years of the Baltimore & Ohio (B&O) Railroad indicates that control and reporting activity developed long before the existence of regulatory mandate or the external auditing function. This is the earliest example of such an organized and...

Persistent link: https://www.econbiz.de/10014928799

Dimensions of pressures faced by auditors and its impact on auditors’ independence

Umar, Ahson; Anandarajan, Asokan - In: Managerial Auditing Journal 19 (2004) 1, pp. 99-116

. Responses to case studies sent to auditors in the USA and Australia were analysed via factor analysis. The objective was, first …

Persistent link: https://www.econbiz.de/10014928844

Auditors’ Reactions to the Exposure Draft of SAS No. 54

McEnroe, John E. - In: Managerial Auditing Journal 5 (1990) 4

The US Auditing Standards Board Statement on Auditing Standards (SAS) No. 54 concerns Illegal Acts by Clients. SAS No. 54 is discussed and its requirements are summarised. Written comments on a draft of SAS No. 54 from the auditing community have been analysed. Issues that were highlighted...

Persistent link: https://www.econbiz.de/10014929336

Roufaiel, Nazik S. - In: Managerial Auditing Journal 5 (1990) 4

Emphasis is placed on the influence of computer crimes on accounting education and training programmes. Computer …. Recommendations are given for improving the whole delivery of the accounting education system. …

Persistent link: https://www.econbiz.de/10014929340

Characteristics of Professionals in Public Accounting Firms

Colbert, Janet L.; Mossholder, Kevin W.; Bedeian, Arthur G. - In: Managerial Auditing Journal 5 (1990) 3

Personnel selection and professional satisfaction can be affected by the “goodness of fit” between individual certified public accountants and the size of division in which they work. A US survey of: individual personal characteristics; perceived work environment; and interaction between...

Persistent link: https://www.econbiz.de/10014929341