"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough....

Das vorliegende Bändchen will darüber informieren, wie das interaktive Web in Bibliotheken genutzt werden kann. Der Autor gibt dazu Ratschläge, wie man Blogs, Newsletter, Wikis, Interviews oder sogar eigene Filme oder Videos einsetzen kann, um die Stammkundschaft und vor allem neue Leser...

Endogeneity in network formation hinders the identification of the role social networks play in generating spillovers, peer effects and other externalities. This paper tackles this problem and investigates how the link network between articles on the German Wikipedia influences the attention and...