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their pricing strategy and practice, and in establishing, developing, and maintaining successful relational exchanges. They … are unable to obtain any guidance from the pricing or relationship marketing literature. These works are either too … areas of pricing and relationship marketing. Literature on other subjects of channels, marketing mix, strategy, value …
Persistent link: https://www.econbiz.de/10009480540
In many firms the pricing and inventory control functions are separated. However, a number of theoretical models … the problem of simultaneously determining a pricing and inventory replenishment strategy under reference price effects …' willingness to pay affect an optimal pricing and inventory control model and whether a simple policy such as a base …
Persistent link: https://www.econbiz.de/10009480931
simplifiedanalytical model to investigate pricing strategies under this policy, and their sensitivity to changesin system parameters. The …
Persistent link: https://www.econbiz.de/10009481232
who wish to examine the pricing of labour in Australian project appraisal. …
Persistent link: https://www.econbiz.de/10009482084
, and levels of pricing is an essential element in marketing strategies for museums operating in a competitive leisure …
Persistent link: https://www.econbiz.de/10009482254
price determination while, at the same time, (2) full-cost pricing is most commonly accepted pricing policy of construction … microeconomic theory provides a useful means of analysis, it offers little for the practice of pricing, which is much more closely …
Persistent link: https://www.econbiz.de/10009483258
In this thesis we discuss option pricing and hedging under regime switching models. To the standard model we add jumps …
Persistent link: https://www.econbiz.de/10009484250
We utilise several asset pricing models that allow for discontinuities in the returns and volatility time series in … and the Variance Gamma Model, we introduce the use of an innovationfrom option pricing techniques, which concentrates on …
Persistent link: https://www.econbiz.de/10009484251
Abstract: Purpose ? The purpose of this paper is to examine how the perception of price-value tradeoff is related to overall satisfaction, purchase intention, word-of-mouth advertising, and actual repurchase behavior. Design/methodology/approach ? Data on subscribers and single ticket buyers of...
Persistent link: https://www.econbiz.de/10009484546
We study the optimal pricing problem of a firm facing customers with limited attention and capability to process … firm's price optimization problem and characterize the pricing and revenue implications of customer's limited attention. We … heterogeneity, and study extensions such as multiple products, competition, and joint inventory and pricing decisions. We also show …
Persistent link: https://www.econbiz.de/10011438630