Monger, Jodie E.; Feinberg, Richard A. - In: Pricing Strategy and Practice 5 (1997) 4, pp. 142-147
explore the contribution of mode of payment to the formulation of personal reference prices (what one believes to be a fair … the products were significantly influenced by mode of payment (check, cash, credit card). Those in the credit card … condition formulated significantly higher reference and reservation prices than when other modes of payment were considered …