Purpose The study draws on the resource-based view and the contingency view of strategy. The purpose of this paper is to contribute to international strategy literature by extending the current understanding of foreign subsidiary’s competitive strategy in terms of cost leadership and product...

Discusses the threats and opportunities presented to US manufacturers by the elimination of the trade restrictions for the European Community (EC), the unification of Germany, and the move towards capitalism in Russia. The biggest challenge will be to get involved in Europe′s industry early...