For inferential analysis of spatial data, probability modelling in the form of a spatial stochastic process is often adopted. In the univariate case, a realization of the process is a surface over the region of interest. The specification of the process has implications for the smoothness of...

In this paper we study the impact of customer stochasticity on firm price discrimination strategies. We develop a new model termed the Bayesian Mixture Scale Heterogeneity (BMSH) model that incorporates both parameter heterogeneity and customer stochasticity using a mixture model approach, and...