Muskat, Matthias; Muskat, Birgit; Zehrer, Anita; Johns, … - In: Tourism Review 68 (2013) 3, pp. 55-71
Purpose – This paper suggests mobile ethnography as a method for data collection, where Generation Y customers are integrated as active investigators. The paper aims to contribute to the debate on museums as experience‐centred places, to understanding how the experience is perceived by...