Happ, Elisabeth; Scholl-Grissemann, Ursula; Peters, Mike; … - In: International Journal of Sports Marketing and Sponsorship 22 (2020) 2, pp. 312-329
Purpose: Offline retail stores have been working on improving their in-store customer experience; they have begun to realise the physical advantage they have over online channels. Especially sports products have a number of unique features, such as high emotional involvement or a sense of...
