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It takes two to tango : the role of customer empathy and resources to improve the efficacy of frontline employee empathy
Ngo, Liem Viet; Thi Nguyet Que Nguyen; Nam The Tran; … - In: Journal of retailing and consumer services 56 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012389857
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Brand experience and consumers' social interactive engagement with brand page : an integrated-marketing perspective
Paramita, Widya; Huynh Ba Chan Nhu; Ngo, Liem Viet; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012648851
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Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet; Northey, Gavin; Duffy, Sarah; Hoang Thi … - In: Journal of retailing and consumer services 33 (2016), pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
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The crisis cloud's silver linings : the effects of hope and gratitude on employee burnout and engagement
Surachartkumtonkun, Jiraporn; Ngo, Liem Viet; Shao, Wei - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014364476
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Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen; Bucic, Tania; Ngo, Liem Viet; … - In: Journal of the Academy of Marketing Science 51 (2023) 6, pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
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Less is more! : a pathway to consumer's transcendence
Duong, Trang Thi-Thuy; Ngo, Liem Viet; … - In: Journal of retailing and consumer services 72 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014253537
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Re-imagining marketing scholarship in the era of the UN Sustainable Development Goals : editorial
Voola, Ranjit; Carlson, Jamie; Azmat, Fara; Ngo, Liem Viet - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 97-106
Persistent link: https://www.econbiz.de/10013256362
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Turning lurkers into innovation agents : an interactionist perspective of self-determinant theory
Nguyen Tuyet-Mai; Ngo, Liem Viet; Paramita, Widya - In: Journal of business research : JBR 141 (2022), pp. 822-835
Persistent link: https://www.econbiz.de/10013168020
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Professionals' interpersonal communications style : does it matter in building client psychological comfort?
Rawi Roongruangsee; Patterson, Paul G.; Ngo, Liem Viet - In: The journal of services marketing 36 (2022) 3, pp. 379-397
Persistent link: https://www.econbiz.de/10013407511
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Emerging research trends in marketing : a review of Australasian marketing journal : editorial
Thaichon, Park; Quach, Sara; Ngo, Liem Viet - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 214-227
Persistent link: https://www.econbiz.de/10013384440