Firms increasingly enter into business alliances in an effort to manage the innovation process and with a view to achieving better outcomes. The process therefore likely benefits from greater alliance learning, which can help transform alliance creativity and absorptive capacity into innovative...

Drawing on the climate–attitudes–outcome framework, this article examines the mediating effect of job satisfaction on the relationship between psychological climate perceptions (i.e., service climate, team support, and job security) and the job performance of frontline service...

Knowledge-based competition is leading to collaboration with partners and even competitors as firms pursue appropriate knowledge for innovation which has become a strategic imperative. Inbound open innovation helps increase the innovativeness of the firm by monitoring the operating environment...

Purpose – This study aims to examine how market orientation (MO), marketing resources and marketing resource deployment are related and impact business-to-business (B2B) firm- and customer-level performance. Design/methodology/approach – A self-administrated questionnaire was used to collect...

Purpose In today’s global marketplace, the mantra of many service firms is enhanced efficiency and productivity. To increase their bottom line, firms must also expand revenue. They thus face the challenge of ways to increase revenue through customer satisfaction while also achieving...

Purpose: The purpose of the paper is to create a well-integrated and unified customer experience anytime, anywhere, through any channel is the leading objective of omnichannel retailers. Scholars advocate the crucial role of channel integration quality (CIQ)–specifically its components of...

The growth of the TiO2 thin films coated on the polypropylene beads was analyzed experimentally in a rotating cylindrical plasma chemical vapor deposition (PCVD) reactor. The precursors for the thin films were generated by plasma reactions, and they deposited on the polypropylene beads to become...