The growth of the TiO2 thin films coated on the polypropylene beads was analyzed experimentally in a rotating cylindrical plasma chemical vapor deposition (PCVD) reactor. The precursors for the thin films were generated by plasma reactions, and they deposited on the polypropylene beads to become...

When managers share distinctive, consistent, and consensual information, referred to as human resource (HR) strength, it is easier for employees to make sense of the information and understand what is expected from them. Drawing on insights from HR strength, attribution, and cross-cultural...

This study investigates how cloud-based accounting effectiveness (CBAE) and decision-making quality (DMQ) mediate the impact of digital transformation on organizational performance. In addition, the moderating effects of digital leadership on the relationships between digital transformation and...

Purpose: The purpose of this study develops and validates a model of new donor decision-making in the charity sector. Drawing upon dual process theory, the model incorporates brand salience and brand attitude as antecedents of brand choice intention, moderated by donor decision involvement....

Purpose – The purpose of this paper is to adopt a customer‐centric value creation perspective to provide insights into the contribution of business orientations, especially marketing orientation and innovation orientation to the creation of customer‐centric value (customer equity and brand...

Purpose – The purpose of this paper is to answer two research questions: does relationship marketing orientation (RMO) have an impact on customer satisfaction; and do the individual components of RMO have the same impact on customer satisfaction? Design/methodology/approach – The above...

Purpose – The paper aims at providing insights into how market orientation and organisational culture together contribute to brand performance, shedding light on the nexus between innovative culture and market orientation, and examining the relative importance of innovative culture over market...

Purpose – The purpose of this paper is to develop a conceptual framework for a value creation business (VCB) model. It seeks to unlock two essential research questions: “what constitutes value”, and “how do firms create value for customers?” in the context of the firm‐customer dyad....