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Not all experiential consumers are created equals : the interplay of customer equity drivers on brand loyalty

Cuong, Pham Hung; Nguyen, Oanh Dinh Yen; Ngo, Liem Viet; … - In: European Journal of Marketing 54 (2020) 9, pp. 2257-2286

Purpose: This study aims to use social exchange theory and the principle of reciprocity in proposing a theoretical model to examine the essential but unexplored unique roles of individual customer equity drivers (CEDs) and their contribution to brand loyalty. This study identifies a reciprocity...

Persistent link: https://www.econbiz.de/10012275468

Transcending boundaries for the next new normal : editorial

Ngo, Liem Viet - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10012698459

Factors affecting the use of costing systems toward managerial performancein Vietnamese public hospitals

Nguyen Phong Nguyen; Nguyen Dung Hai; Tran Anh Hoa - In: Journal of economic development 23 (2016) 2, pp. 77-99

Persistent link: https://www.econbiz.de/10011647699

Respect, bullying, and public sector work outcomes in Vietnam

Nguyen Diep Thi Ngoc; Teo, Stephen T. T.; Grover, Steven L. - In: Public management review 21 (2019) 6, pp. 863-889

Persistent link: https://www.econbiz.de/10012178802

Performance implication of budgetary participation and learning goal orientation : empirical evidence from Vietnam

Nguyen Phong Nguyen - In: Journal of Asian business and economic studies : JABES 25 (2018), pp. 91-111

Persistent link: https://www.econbiz.de/10012154315

Psychological safety climate and workplace bullying in Vietnam's public sector

Nguyen, Diep T. N.; Teo, Stephen T. T.; Grover, Steven L.; … - In: Public management review 19 (2017) 10, pp. 1415-1436

Persistent link: https://www.econbiz.de/10011739785

The dark side of FinTech in financial services : a qualitative enquiry into FinTech developers' perspective

Sampat, Brinda; Mogaji, Emmanuel; Nguyen Phong Nguyen - In: International journal of bank marketing 42 (2024) 1, pp. 38-65

Persistent link: https://www.econbiz.de/10014470770

Green creativity, responsible innovation, and product innovation performance : a study of entrepreneurial firms in an emerging economy

Adomako, Samuel; Nguyen Phong Nguyen - In: Business strategy and the environment 32 (2023) 7, pp. 4413-4425

Persistent link: https://www.econbiz.de/10014441617

Beautiful Black British brand : exploring intersectionality of race, gender, and self-branding of Black British sportswomen

Mogaji, Emmanuel; Nguyen Phong Nguyen - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1708-1731

Persistent link: https://www.econbiz.de/10014443781

Tomeito or Tomahto : exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants

Sattarapu, Praveen Kumar; Wadera, Deepti; Nguyen Phong … - In: Journal of consumer behaviour 23 (2024) 2, pp. 278-298

Persistent link: https://www.econbiz.de/10014507220