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Performance implication of management accounting systems in market-oriented firms : empirical evidence from Vietnam

Bui Quang Hung; Tu Thanh Hoai; Tran Anh Hoa; Nguyen … - In: Cogent business & management 10 (2023) 3, pp. 1-18

Drawing upon the resource-based view, this study examines the effects of two key elements of market orientation, i.e. customer orientation and competitor orientation, on the use of management accounting information to enhance firm performance. The partial least squares structural equation...

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Tomeito or Tomahto : exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants

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Business environment and adoption of AI : navigation for internationalization by new ventures in emerging markets

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Performance implications of the interaction between the accountants' participation in strategic decision-making and accounting capacity

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Information technology for enhancing transportation in developing countries

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Redefining banking service delivery : information technology adoption by UK banks amid the COVID-19 pandemic

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Managers' understanding of artificial intelligence in relation to marketing financial services : insights from a cross-country study

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