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Marketing communications strategies for public transport organisations

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Public Sector Marketing Communications Volume I : …, (pp. 41-68). 2022

Persistent link: https://www.econbiz.de/10013415059

Positioning public university's brand through marketing communications : practical recommendations and implications

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Public Sector Marketing Communications Volume I : …, (pp. 69-98). 2022

Persistent link: https://www.econbiz.de/10013415061

Emerging economies in fashion global value chains : brand positioning and managerial implications

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 109-133). 2023

Persistent link: https://www.econbiz.de/10013543213

Exploring interactions between commuters with disabilities and transport service providers

Mogaji, Emmanuel; Nguyen Phong Nguyen - In: The journal of services marketing 37 (2023) 6, pp. 762-787

Persistent link: https://www.econbiz.de/10014314407

Accounting going green : the move toward environmental sustainability in Vietnamese manufacturing firms

Tu Thanh Hoai; Nha Nguyen Minh; Hien Vo Van; Nguyen … - In: Corporate social responsibility and environmental management 30 (2023) 4, pp. 1928-1941

Persistent link: https://www.econbiz.de/10014325767

Accounting capacity on accrual accounting adoption in Vietnamese public sector organizations : a moderated moderation model of leadership quality and digital transformation

Tu Thanh Hoai; Nguyen Phong Nguyen - In: International public management journal 26 (2023) 4, pp. 629-648

Persistent link: https://www.econbiz.de/10014325000

The dark side of FinTech in financial services : a qualitative enquiry into FinTech developers' perspective

Sampat, Brinda; Mogaji, Emmanuel; Nguyen Phong Nguyen - In: International journal of bank marketing 42 (2024) 1, pp. 38-65

Persistent link: https://www.econbiz.de/10014470770

Green creativity, responsible innovation, and product innovation performance : a study of entrepreneurial firms in an emerging economy

Adomako, Samuel; Nguyen Phong Nguyen - In: Business strategy and the environment 32 (2023) 7, pp. 4413-4425

Persistent link: https://www.econbiz.de/10014441617

The impacts of digital transformation on data-based ethical decision-making and environmental performance in Vietnamese manufacturing firms : the moderating role of organizational...

Nguyen Phong Nguyen; Tu Thanh Hoai - In: Cogent business & management 9 (2022) 1, pp. 1-20

Using the contingency theory of decision-making and a natural-resources-based view (NRBV) of the firm, we developed and tested a moderated mediation model examining (1) the impact of digital transformation on environmental performance (EP) via the mediating mechanism of data-based ethical...

Persistent link: https://www.econbiz.de/10014433707

Beautiful Black British brand : exploring intersectionality of race, gender, and self-branding of Black British sportswomen

Mogaji, Emmanuel; Nguyen Phong Nguyen - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1708-1731

Persistent link: https://www.econbiz.de/10014443781