Narrow search
Showing 51 - 60 of 170
Cover Image
The base-of- the-pyramid orientation and export performance of Vietnamese small and medium enterprises
Nguyen Phong Nguyen; Adomako, Samuel; Ahsan, Mujtaba - In: Journal of business research : JBR 154 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013468680
Cover Image
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel; Restuccia, Mariachiara; Lee, Zoe; … - In: Industrial marketing management : the international … 108 (2023), pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Cover Image
Handling counterproductive behavior caused by customer misbehavior during a pandemic : integrating personal and organizational perspectives
Tan Vo Thanh; Nguyen Phong Nguyen; Le Phuong Thi Ngo; … - In: International journal of hospitality management 107 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10014227659
Cover Image
High street banking on the app : branding strategies of traditionally-driven neobanks
Mogaji, Emmanuel; Nguyen Phong Nguyen - In: International journal of bank marketing 42 (2024) 2, pp. 301-330
Persistent link: https://www.econbiz.de/10014521105
Cover Image
Empowering women agriculture entrepreneurs : banks' role in achieving sustainable development goals
Adefare, Tomisin; Adeola, Ogechi; Mogaji, Emmanuel; … - In: International journal of bank marketing 42 (2024) 4, pp. 692-724
Persistent link: https://www.econbiz.de/10015057241
Cover Image
Value creation architecture and engineering : a business model encompassing the firm-customer dyad
Ngo, Liem Viet; O'Cass, Aron - In: European business review : EBR ; the official journal … 22 (2010) 5, pp. 496-514
Persistent link: https://www.econbiz.de/10008662673
Cover Image
Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
Cover Image
Performance implications of market orientation, marketing resources, and marketing capabilities
Ngo, Liem Viet; O'Cass, Aron - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 173-187
Persistent link: https://www.econbiz.de/10009488945
Cover Image
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron; Ngo, Liem Viet; Siahriri, Vida - In: The journal of business & industrial marketing 30 (2015) 2, pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Cover Image
Cross-modal interactions between color and texture of food
Chylinski, Mathew; Northey, Gavin; Ngo, Liem Viet - In: Psychology & marketing 32 (2015) 9, pp. 950-966
Persistent link: https://www.econbiz.de/10011340189