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Service offshoring fit from consumers' perspective
Lu, Lu; Gregory, Gary; Ngo, Liem Viet - In: Australasian marketing journal 28 (2020) 2, pp. 100-109
Persistent link: https://www.econbiz.de/10012253931
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Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet; Northey, Gavin; Duffy, Sarah; Hoang Thi … - In: Journal of retailing and consumer services 33 (2016), pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
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Turning brand credibility into positive word-of-mouth : integrating the signaling and social identity perspectives
An, Jake; Diem Khac Xuan Do; Ngo, Liem Viet; Tran Ha … - In: The journal of brand management : an international journal 26 (2019) 2, pp. 157-175
Persistent link: https://www.econbiz.de/10012060056
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Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures
Gregory, Gary D.; Ngo, Liem Viet; Karavdic, Munib - In: Industrial marketing management : the international … 78 (2019), pp. 146-157
Persistent link: https://www.econbiz.de/10012026170
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Effective sense-and-respond strategies : mediating roles of exploratory and exploitative innovation
Ngo, Liem Viet; Bucic, Tania; Sinha, Ashish; Lu, Vinh Nhat - In: Journal of business research : JBR 94 (2019), pp. 154-161
Persistent link: https://www.econbiz.de/10011947341
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When do-good meets empathy and mindfulness
Thi Nguyet Que Nguyen; Ngo, Liem Viet; … - In: Journal of retailing and consumer services 50 (2019), pp. 22-29
Persistent link: https://www.econbiz.de/10012114111
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The Devil might wear Prada, but Narcissus wears counterfeit Gucci! : how social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet; Northey, Gavin; Tran, Quan; Septianto, Felix - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132296
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Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.; Crawford, Heather J.; Lu, Lu; Ngo, … - In: International journal of advertising : the review of … 38 (2019) 7, pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
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In pursuit of service productivity and customer satisfaction : the role of resources
Lee, Jenny Jiyeon; Patterson, Paul G.; Ngo, Liem Viet - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1836-1855
Persistent link: https://www.econbiz.de/10011773769
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Improving the effectiveness of market-oriented organisation : empirical evidence from an emerging economy
Bucic, Tania; Ngo, Liem Viet; Sinha, Ashish - In: Australian journal of management 42 (2017) 2, pp. 308-327
Persistent link: https://www.econbiz.de/10011774881