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Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions

Baker, Andrew M.; Donthu, Naveen; Kumar, V. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 225-239

Persistent link: https://www.econbiz.de/10011485337

The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors

Hudson, Simon; Huang, Li; Roth, Martin S.; Madden, … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 27-41

Persistent link: https://www.econbiz.de/10011490803

You're so loveble : anthropomorphism and brand love

Rauschnabel, Philipp A.; Ahuvia, Aaron C. - In: The journal of brand management : an international journal 21 (2014) 5, pp. 372-395

Persistent link: https://www.econbiz.de/10010410667

Brand experimental value versus brand functional value : which matters more for the brand?

Delgado-Ballester, Elena; Fernandez Sabiote, Estela - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1857-1879

Persistent link: https://www.econbiz.de/10011449327

Brand tribalism and self-expressive brands : social influences and brand outcomes

Ruane, Lorna; Wallace, Elaine - In: The journal of product & brand management 24 (2015) 4, pp. 333-348

Persistent link: https://www.econbiz.de/10011407189

Examining drivers and outcomes of social media brand engagement

Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367

Persistent link: https://www.econbiz.de/10013163333

Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love

Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205

Persistent link: https://www.econbiz.de/10013164305

Effects of brand feedback to negative eWOM on brand love/hate : an expectancy violation approach

Yang, Jing; Mundel, Juan - In: The journal of product & brand management 31 (2022) 2, pp. 279-292

Persistent link: https://www.econbiz.de/10013164320

Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products : the moderating role of betrayal discovery mode

Sameeni, Maleeha Shahid; Ahmad, Wasim; Filieri, Raffaele - In: Journal of business research : JBR 141 (2022), pp. 137-150

Persistent link: https://www.econbiz.de/10013167963

Effect of Complementary Product Fit and Brand Awareness on Brand Attitude After M&As : Word of Mouth as a Moderator

Lee, Hsiang-Ming - 2019

The main purpose of this study was to examine how complementary product fit and awareness influence brand attitude … brand awareness had a positive influence on brand attitude. Regarding the product fit effect, the product fit did not show … any significant effect on brand attitude. The results also indicated that WOM had a significant influence on product fit …

Persistent link: https://www.econbiz.de/10012898834