Arli, Denni; Tjiptono, Fandy; Winit, Warat - In: Social Responsibility Journal 11 (2015) 3, pp. 449-466
Purpose – The present study aims to examine the similarities and differences between young consumers in Indonesia and Thailand based on actionable and strategy-yielding marketing variables (e.g. Machiavellianism, ethical orientations, trust, opportunism and materialism) and, second, it...