Titiyal, Rohit; Bhattacharya, Sujoy; Thakkar, Jitesh J. - In: International Journal of Productivity and Performance … 69 (2019) 4, pp. 741-773
Purpose: E-fulfillment has a significant role to play within e-tailing, which provides products to a customer, comprising primarily of five components: website quality, customization strategy, distribution strategy, last mile delivery and return management. The purpose of this paper is to...