Institutions and organizations are increasingly using the digital media to communicate with stakeholders on a day-to-day basis and during crises situations. Therefore, this chapter presents a bibliographic analysis on digital corporate communication technologies. The grounded theory’s...

The research examined the impact of social media; social networking theory, word of mouth¸ feedback loop, and creditability content on the consumer buying behavior in Pakistan. The structured questionnaire was shared using convenience sampling between 650-700 participants. However, received 392...

Nigerian economy is very sensitive to happenings in the global crude oil market due to Nigeria dependence on the black gold. The recession Nigeria found herself in 2016 was mainly caused by the fall in the international price of crude oil. It is the same factor that also help to explain Buhari...

The effects of information and communication technologies (ICTs) on the information economy and society is an issue that is attracting increasing attention. Marketing and brand management scholarship is exploring the implications of ICTs for brand proliferation and product differentiation....

This paper draws concepts from the book The Mind Share Market: The Power of an Alternative Currency, by the same author. The worldwide advertising market, scoped at approximately $600 Billion in spend per year, includes the display of advertising to generate sales. This paper outlines a...

Given the assigned health inequalities faced by sexual minorities, it is fitting to assess whether m-health could be associated with better health-related outcomes for these sexual minorities. The present study examines associations between m-physical and m-mental health apps and sexual...

Given the assigned health inequalities faced by sexual minorities, it is fitting to assess whether m-health could be associated with better health-related outcomes for these sexual minorities. The present study examines associations between m-physical and m-mental health apps and sexual...

This paper contributes to the policy discussion on COVID-19 by presenting real-time evidence on the magnitude of the shock for Italian firms. We take advantage of unique panel data on 7,800 companies between January 2020 – right before the pandemic – and March of the same year – in the...