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Differences in orientations between Western European and Chinese service organizations

Gebauer, Heiko; von Zedtwitz, Max - In: Asia Pacific Journal of Marketing and Logistics 19 (2007) 4, pp. 363-379

organization in Western Europe and China. The results of the minicases were validated externally by using factor and discriminant … management theorists, the findings suggest that increasing financial service‐related performance outcomes in China is affected to …

Persistent link: https://www.econbiz.de/10014674626

Unfolding the post‐transition era: the landscape and mindscape of China's retail industry after 2004

Liu, Katherine - In: Asia Pacific Journal of Marketing and Logistics 19 (2007) 4, pp. 398-412

Purpose – The purpose of this paper is to critically investigate the competitive situation in China's retail sector …’ development strategies are made. Design/methodology/approach – The landscape of China's retail sector is given first in the paper … retail development and expansion. Findings – Synthesis of recent studies on China's retail market and results generated from …

Persistent link: https://www.econbiz.de/10014674628

Strategic marketing in Chinese manufacturing companies

Huan, Guo; Brooksbank, Roger; Taylor, David; Babbis, … - In: Asia Pacific Journal of Marketing and Logistics 20 (2008) 3, pp. 276-288

Purpose – This article aims to examine the extent to which Western World “textbook” strategic marketing is being practised within Chinese manufacturing companies as well as its contribution to competitive success. Design/methodology/approach – Data were collected by means of a...

Persistent link: https://www.econbiz.de/10014674642

Cause's attributes influencing consumer's purchasing intention: empirical evidence from China

Hou, Jundong; Du, Lanying; Li, Jianfeng - In: Asia Pacific Journal of Marketing and Logistics 20 (2008) 4, pp. 363-380

Purpose – One purpose of this paper is to examine several factors that potentially influence a consumer's purchasing decision to participate in cause‐related marketing (CRM) program in the Chinese context. The other is to empirically test the hypothesized relationship between cause's...

Persistent link: https://www.econbiz.de/10014674647

Relationship between the personal values and shopping orientation of Chinese consumers

Tai, Susan H.C. - In: Asia Pacific Journal of Marketing and Logistics 20 (2008) 4, pp. 381-395

Purpose – As the market of Greater China is becoming increasingly important for multinationals, the purpose of this … Greater China shared similar personal values, but differences were found in their shopping orientation. Significant … regulations that restrict the distribution of questionnaires in public streets in mainland China, whereas the Taipei and Hong Kong …

Persistent link: https://www.econbiz.de/10014674648

The impact of consumer ethnocentrism and country of origin sub‐components for high involvement products on young Chinese consumers’ product assessments

Yim Wong, Chui; Polonsky, Michael J.; Garma, Romana - In: Asia Pacific Journal of Marketing and Logistics 20 (2008) 4, pp. 455-478

levels of sourcing location – Home (China) and Foreign (Germany), for two high involvement products (an automobile and a … digital camera). Chinese students in China represented the sample of 272 respondents. MANOVA was used to examine the direct … perceive that hybrid products are the norm for high involvement products in China as these products are all these consumers …

Persistent link: https://www.econbiz.de/10014674652

The development of market orientation: a consideration of institutional influence in China

Kshetri, Nir - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 1, pp. 19-40

Purpose – China has followed an unique transition from central planning to a market economy. The purpose of this paper … is to examine how China's unique blend of capitalism and socialism has influenced Chinese firms’ market orientation … countries, China's unaltered political institutions and newly created market institutions have led to unique roles of coercive …

Persistent link: https://www.econbiz.de/10014674656

When hot and noisy is good

Warden, Clyde A.; Chen, Judy F. - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 2, pp. 216-231

Purpose – The purpose of this paper is to extend research on metaphors of consumption to a Chinese cultural setting, specifically examining consumer thoughts related the Chinese concept of renao (hot and noisy). Design/methodology/approach – The Zaltman Metaphor Elicitation Technique (ZMET)...

Persistent link: https://www.econbiz.de/10014674667

The relationship between attitude and behavior: an empirical study in China

Li, Jianyao; Mizerski, Dick; Lee, Alvin; Liu, Fang - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 2, pp. 232-242

good understanding of the education market in China. Originality/value – This study is one of the few studies that have …

Persistent link: https://www.econbiz.de/10014674668

Developers and terminators in hypermarkets' relationships with Chinese customers

Stanworth, James O. - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 2, pp. 280-293

Purpose – The purpose of this paper is to identify distinguishing attributes of (dis)satisfying service contacts in a Chinese cultural context. Design/methodology/approach – The data were collected in the form of critical incidents from a purposive snowball sample of hypermarket customers....

Persistent link: https://www.econbiz.de/10014674671