Lai, Xiaofan; Wang, Fan; Wang, Xinrui - In: International Journal of Contemporary Hospitality Management 33 (2021) 6, pp. 2137-2156
Purpose: Online hotel ratings, a form of electronic word of mouth (eWOM), are becoming increasingly important to tourism and hospitality management. Using sentiment analysis based on the big data technique, this paper aims to investigate the relationship between customer sentiment and online...