Blesa, Andreu; Küster, Inés; Bigné, J. Enrique; … - Instituto Valenciano de Investigaciones Económicas (IVIE) - 2001
The study focuses on the analysis of market orientation and its effects on two of the most significant sectors in the Valencian Community: the ceramics sector and the tourism sector. Particularly, there arises the need for companies in these sectors to adopt market orientation as a management...