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Moschis, George P.; Goldstucker, Jac L.; Stanley, Thomas J. - In: Business Horizons 28 (1985) 2, pp. 22-29

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Alexandrides, Costas G.; Alexandrides, C. G.; Moschis, … - 1977

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Cox, Dena - In: Journal of consumer research : JCR ; an … 17 (1990) 2, pp. 149-159

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Moschis, George P. - In: Journal of the Academy of Marketing Science 12 (1984) 4, pp. 109-123

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Smith, Ruth Belk - In: Journal of consumer affairs : official publication of … 19 (1985) 1, pp. 74-95

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Smith, Ruth Belk - In: Advances in marketing and public policy : a research annual 1 (1987), pp. 65-92

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Grougiou, Vassilki; Moschis, George P. - In: Journal of consumer behaviour : an international … 14 (2015) 2, pp. 115-126

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