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Children and advergame : the role of presence, flow and persuasion knowledge

Soebandhi, Santirianingrum; Sri Hartini; Sri Gunawan - In: International journal of electronic business 14 (2018) 4, pp. 293-308

Persistent link: https://www.econbiz.de/10012040475

Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being

Albrecht, Carmen-Maria; Sauer, Nicola E.; Sprott, David E. - In: Psychology & marketing 34 (2017) 8, pp. 807-822

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The commercialisation of childhood? : materialism values of South African tweens

Senooane, Belinda - 2023

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The influence of adult children from "generation Y" on the shopping decisions of their parents

Matuszewska, Anita - In: Journal of marketing and consumer behaviour in emerging … (2017) 1, pp. 63-71

impact on the behavior of family members. The aim of this paper is to examine the influence of children over 18 (generation … analysis was applied which showed that children have a relevant influence on shopping decisions of adults. Moreover, there are … differences in the assessment of this influence between children and parents. The degree of young people's impact on the shopping …

Persistent link: https://www.econbiz.de/10012116823