and shows that there are strong preferences for selected colour-shape combinations in label design. Surprisingly, colour … shapes featured in the label. Other combinations, on the other hand, are very resilient, especially those that contain colour …

and shows that there are strong preferences for selected colour-shape combinations in label design. Surprisingly, colour … shapes featured in the label. Other combinations, on the other hand, are very resilient, especially those that contain colour …

in China become visible in one particular aspect of culture: colour culture. The purpose of this paper is to explore the … empirical study with ambition for an emic cultural approach to Chinese colour culture. Narrative analysis of accounts by Chinese … colour professionals participating in a focus group interview, and by individually interviewed managers with extensive …

display methods dominant by colour, visual texture and style coordination on consumers' retailer interest, retail pleasure … were collected via a between-subjects design reflecting manipulation of three variables (i.e. colour, style coordination … coordination store spent significantly more money than those who shopped in colour or visual texture stores. Participants who …

Purpose – The impact of colour is acknowledged, yet empirical studies on colours with marketing implications are rare … the relationship between colour meanings and product. It also aims at offering insights into the meanings associated with … abstraction level. As colour research within marketing was fragmented and no such colour theory exists, the paper developed a …

the years. The authors were also able to report on how the sign complexes such as colour and text worked in combination to …