This study investigates Chinese consumers' interaction with retail employees and the effects on shopping experience, trust, and loyalty. Survey data help articulate brand comparison, digital interactions, and shopping experience as customer-identification change agents. A structural equation...

This study investigates Chinese consumers' interaction with retail employees and the effects on shopping experience, trust, and loyalty. Survey data help articulate brand comparison, digital interactions, and shopping experience as customer-identification change agents. A structural equation...

This paper addresses the issue of farm programs and their impact on United States exports. It suggests an alternative policy to deal with the problems of low prices, surpluses, excessive supports and augmented competition abroad. The authors depict the current situation in the U.S. farm economy...