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Forecasting is part of the decision‐making process and has become an important component in all marketing activities …. Methods of forecasting range from simple moving averages to sophisticated input‐output models. Forecasting, as a tool … of target markets, and other areas of marketing planning and control. The role of forecasting in marketing is emphasised …
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This study shows the results gathered from 141 subjects playing the persuasive urban game A Hostile World via a post-game-experience quantitative questionnaire. The aim is to problematize and deepen the role of negative emotions (e.g., frustration, rage) – explicitly fostered by A Hostile...
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The "environment" factor has become increasingly important in business management. The relationship between the environmental behavior of the company and its economic performance has been one of the recurring themes of research, especially in the last two decades. However, many gaps still exist...
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This paper studies the regional convergence of sub-national states in the case of Mercosur from 1961 to 2005 by using a non-parametric technique of clustering under the concept of \regime of performance". In the first section, a review in interregional convergence is shown for the Mercosur case....
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The basic purpose of the study is to find a metric-variable of competitiveness for each country's tax regime and to assess the impact of tax regime differentiation across the common market. A country adopting competitive taxation policies manages to attract productive factors, funds and...
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