providers' trust through fair e‐commerce/digital rights management (DRM). Originality/value – The paper provides an overview of …

effectiveness of various trust-building mechanisms applicable to international vendors is warranted, as is research advancing the … understanding of why assurance seals appear to be ineffective as trust-building mechanisms. The implications of using students as … implementing targeted trust-building mechanisms to compensate for being at a competitive disadvantage to their domestic …

issues of sustaining trust within web‐mediated information environments. However, researchers have not studied trust on …‐tailing trust. Hence, this paper aims to explore the notion of trust within the web‐based information for Islamic content … environment and how consumers' trust evaluations on topics that are sensitive to their cultural norms would give different a …

, trust, and loyalty on the web site level. The web site is considered to be an extension of the parent brand. It also seeks … satisfaction and trust on the web site level are determinants of web site loyalty. However, they also show that brand …‐level experiences affect online satisfaction, trust, and loyalty differently, depending on the consumers' relationship with the brand …

effectiveness of various trust‐building mechanisms applicable to international vendors is warranted, as is research advancing the … understanding of why assurance seals appear to be ineffective as trust‐building mechanisms. The implications of using students as … implementing targeted trust‐building mechanisms to compensate for being at a competitive disadvantage to their domestic …

brand) affect customer purchase intention towards an online retailer and whether this impact is mediated by customer trust … and perceived risk. The study also aimed to assess the degree of reciprocity between consumers' trust and perceived risk … structural equation modelling. Findings – The findings confirm that web site quality and web site brand affect consumers' trust …