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Sport brands' attraction factors and international fans

Bodet, Guillaume; Geng, Hui (Eric); Chanavat, Nicolas; … - In: Sport, Business and Management: An International Journal 10 (2020) 2, pp. 147-167

Purpose: The overall aim of this study is to improve our understanding of the strength of attraction factors of professional football club brands with foreign fans, and of the influence of demographics and individual characteristics on the influence of these factors in the context of sport...

Persistent link: https://www.econbiz.de/10012279862

Internationalisation and sport branding strategy : a French perception of the Big Four brands

Chanavat, Nicolas; Bodet, Guillaume - In: Qualitative market research : an international journal 12 (2009) 4, pp. 460-481

Persistent link: https://www.econbiz.de/10003893325

Building global football brand equity : lessons from the Chinese market

Bodet, Guillaume; Chanavat, Nicolas - In: Asia Pacific journal of marketing and logistics 22 (2010) 1, pp. 55-66

Persistent link: https://www.econbiz.de/10003943905

Experiential marketing in sport spectatorship service : a customer perspective

Chanavat, Nicolas; Bodet, Guillaume - In: European Sport management quarterly : ESMQ 14 (2014) 4, pp. 323-344

Persistent link: https://www.econbiz.de/10010413306

Ethics within sponsorship

Chanavat, Nicolas; Bodet, Guillaume - In: The SAGE handbook of marketing ethics, (pp. 444-456). 2021

Persistent link: https://www.econbiz.de/10012306626

Internationalisation and sport branding strategy : a French perception of the Big Four brands

Chanavat, Nicolas; Bodet, Guillaume - In: Qualitative market research : an international journal 12 (2009) 4, pp. 460-481

Persistent link: https://www.econbiz.de/10009853839

Internationalisation and sport branding strategy: a French perception of the Big Four brands

Chanavat, Nicolas; Bodet, Guillaume - In: Qualitative Market Research: An International Journal 12 (2009) 4, pp. 460-481

Purpose – The purpose of this paper is to provide better understanding of potential foreign customers or satellite fans' perceptions of professional‐football brands, as this constitutes a necessary step toward setting up an internationalisation strategy to create a global...

Persistent link: https://www.econbiz.de/10014987232

French football, foreign investors : global sports as country branding

Chanavat, Nicolas - In: Journal of business strategy 38 (2017) 6, pp. 3-10

Persistent link: https://www.econbiz.de/10011757436

An integrated taxonomy of consumers of financial services : the role of perceived risk, effort and involvement

Tsiotsou, Rodoula - In: International journal of risk assessment and management … 9 (2008) 1/2, pp. 135-147

Persistent link: https://www.econbiz.de/10003741205

An investigation of the influence of consumer value on service elements contritutions to satisfaction

Bodet, Guillaume - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 3, pp. 205-228

Persistent link: https://www.econbiz.de/10003894426

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