Provides the sequential history of Kalamazoo Public Library’s $18,700,000 building project. How the library strengthened its relationship with its community through the building project is the most important message. Information about the project’s inception, how decisions were made, and the...

In November 1998, the new Fondren Library Center (FLC) was dedicated at Southern Methodist University (SMU) in Dallas, Texas. This building, connecting the main Fondren Library with the Science and Engineering Library (SEL), was the first building to be completed in SMU’s five year capital...

Over the past few years, librarians have come to the realization that it is essential to have private funding to augment public resources for major capital projects. Use of private and public funds can have beneficial effects for the library. The funds can be used in a variety of ways to enhance...

Given the growing number of firms that use direct mail, it is important to develop methods to improve response rates. Better selection methods are useful for this improvement; determining the important characteristics of the mailing and constructing an optimal design is another way to improve...

Professional fund raising techniques have been developed relatively recently (in the last fifty years or so in the US and “imported” to the UK in the late 1950s) and give a good range of methods for the development of a base of influence through which a particular end can be achieved. In...

How the application of multivariate analysis can aid charities in improving their fund raising appeals is demonstrated. Using a major UK charity as an example and analysing the socio‐demographic, awareness and psychographic profiles of nearly 500 respondents, the scope for market segmentation...

Although there exists an extensive literature concerning the factors that facilitate or inhibit organisational learning; scant attention has been devoted to the development of valid and reliable measures of the extents to which organisations actually exhibit propensities to learn. This paper...

A number of large UK charities have extended their product sales into areas not traditionally associated with non‐profit organisations. Examines the connection between a person’s assessment of the quality and value for money of conventional charity goods (T‐shirts or coffee mugs for...

Investigates the effect of alumni ownership of university insignia goods and related alumni contribution behavior. Two distinct measures of alumni contribution behavior‐willingness to give and actual contribution behavior‐were used in this study. Willingness to give is a measure of the...