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News media plays an important role in modern financial markets. In this paper, we analyse the role played by the news … media in an historical financial market. Using The Times's coverage of companies listed on the London stock market between … 1825 and 1870, we examine the determinants of media coverage in this era and whether there was a media discount. Our main …
Persistent link: https://www.econbiz.de/10011475711
, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …
Persistent link: https://www.econbiz.de/10012643594
, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …
Persistent link: https://www.econbiz.de/10013394351
This study examines how the COVID-19 pandemic affected the trends and theoretical development of advertising research …
Persistent link: https://www.econbiz.de/10014333314
students of communications, advertising, marketing, Internet studies, media, journalism, cultural studies, and film and … portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity. The …
Persistent link: https://www.econbiz.de/10014458164
This paper examines the impact of exposure to foreign media on the economic behavior of agents in a totalitarian regime …
Persistent link: https://www.econbiz.de/10010427639
by advertising as well. The closer substitutes the media firms’ products are, the less they rely on consumer payment and … the more they rely on advertising revenues. If media firms can invest in programming, they invest more the less …This paper analyses how competition between media firms influences the way they are financed. In a setting where …
Persistent link: https://www.econbiz.de/10010284274
Persistent link: https://www.econbiz.de/10000556405
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