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Developing strategic marketing plans that really work : a toolkit for public libraries

Kendrick, Terry - 2006

Persistent link: https://www.econbiz.de/10004862661

The small public library survival guide : thriving on less

Landau, Herbert B. - 2008

Persistent link: https://www.econbiz.de/10004926051

The Marketing of Public Library Services in the United Kingdom — The Rationale for a Marketing Approach

Cronin, Blaise - In: European Journal of Marketing 18 (1984) 2, pp. 33-44

Outlines the rationale for a marketing approach to the management of public library services. Looks at the history of … library movement in the UK still does not have a coherent sense of purpose, or a strong public image, and that marketing could …

Persistent link: https://www.econbiz.de/10014724926

The Marketing of Public Library Services in the UK — Practical Applications

Cronin, Blaise - In: European Journal of Marketing 18 (1984) 2, pp. 45-55

Looks at the practical applications of marketing principles to the management of library services in the UK. Assesses … that the public library service in the UK will probably develop unconventional avenues of marketing, e.g. allowing people …

Persistent link: https://www.econbiz.de/10014724927

Marketing the Library Service — Sales and Promotion

Turner, Norman - In: European Journal of Marketing 18 (1984) 2, pp. 72-81

library services throughout the UK. Proposes that libraries should focus on marketing their services in order to establish … their cost‐effectiveness. Looks at the dynamics of marketing: identify your product, identify your market, and bring product …

Persistent link: https://www.econbiz.de/10014724930

Influencing Politicians

Usherwood, R. - In: European Journal of Marketing 18 (1984) 2, pp. 82-89

Posits that library public relations are concerned with effective management of communication between the library organization and its public. Suggests that, because of this fact the goodwill of elected community representatives is an important factor in the maintenance of a library's wellbeing....

Persistent link: https://www.econbiz.de/10014724931