Social media are very popular around the world. More and more people adopt this method of communication, as it brings … a prognosis for the market of social media in Poland. …

industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the … connection between programme quality and advertising incentives is drastically different in each scenario. We also consider the …

This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … French TV advertising market is of the Cournot type. Further, we provide empirical evidence that the price-cost margin is not …

half of US digital advertising; these companies together have an HHI of 2,024. In terms of "social media" United States … authorities) . On the user side of the market, prices are zero – "free." The other side, advertising rates are "hidden." Facebook …'s and Google's revenues are derived from advertising which appears when you go to their sites. They can extract exorbitant …

other side, advertising rate are "hidden." Facebook's and Google's revenues are derived from advertising which appear when … digital advertising and one-third of total advertising. Nevertheless, no serious antitrust case or legislation has addressed …

The key objective of this multi-method, exploratory study was to investigate advertising and marketing practices in … online social media (OSM) from the perspective of consumer behaviour and consumer protection. It aimed to identify and assess …