Hsu, Chia‐Lin; Chen, Mu‐Chen; Chang, Kuo‐Chien; … - In: International Journal of Operations & Production Management 30 (2010) 5, pp. 508-525
Purpose – Using the concept of loss aversion, this paper aims to investigate the relationship between service quality and customer loyalty in the home delivery industry. The second purpose of this paper is to investigate the moderating effect of service convenience in the relationship between...