Traditional models of the economics of search suggest that as the material costs associated with searching for products and services are greatly reduced because of the Internet, consumers should search more extensively in online contexts. Recent empirical evidence strongly contradicts this...

Purpose The shopper journey can cross a number of channels leading up to the point of a possible purchase, which may be unseen by the retailer or brand for the targeted purchase. The purpose of this paper is to gain a greater understanding of the decision making and purchase intention activity...