Pereira, Giancarlo; Tzempelikos, Nektarios; Trento, … - In: Journal of Business & Industrial Marketing 34 (2019) 5, pp. 977-993
Purpose: The purpose of this paper is to explore top managers’ role in key account management. Design/methodology/approach: The possible actions that could be performed by a top manager were investigated in 12 case studies. These actions were grouped into key account managers and teams,...