(operational efficiency). The marketing experiment/trial was conducted in three fine-wool-growing counties in Western China in 2008 … solutions to the challenges confronting China in engaging smallholders in higher value, specialty, agricultural product markets …. A marketing experiment/trial to test these ideas is evaluated. Design/methodology/approach – The case of fine-wool …

professionals in the increasingly China-centric world of wool and wool textiles as well as offering insights for other textile …Exposed to powerful new economic forces, and undergoing dramatic ownership reforms and technological changes, China … societal objectives. This book analyses the transformation and modernization of China's industries through a detailed …