Purpose – The purpose of this paper is to identify factors that affect farm acceptance of the new seeds. This paper develops a Bivariate Probit model with adjusted sample selection bias to analyze Chinese farmers' sequential decision-making process in their adoption of plant new varieties (new...

Purpose – The purpose of this paper is to discuss the evolution of the food traceability system in China, examine factors that affect consumers' perception of a food traceability system, and determine their willingness to pay for having the system. Design/methodology/approach – Beijing, one...