Xu, Pei; Su, Hang; Lone, Todd - In: Journal of Agribusiness in Developing and Emerging Economies 8 (2018) 2, pp. 256-269
Purpose: China’s expanded rice imports offer a profitable business opportunity for both domestic and international grain marketers. The purpose of this paper is to analyze the impact of select variables on Chinese consumers’ rice choices, specifically focusing on country-of-origin, price,...