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An empirical invesitgation of corporate identity communication on Hong Kong hotels' websites
Mohammed, Ibrahim; Denizci Guillet, Basak; Law, Chun … - In: Journal of hospitality marketing & management 25 (2016) 5/6, pp. 676-705
Persistent link: https://www.econbiz.de/10011578919
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Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
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Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of business research : JBR 131 (2021), pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
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Quo vadis corporate marketing?
Podnar, Klement; Balmer, John M.T. - In: Journal of business research : JBR 134 (2021), pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
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Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François; Swaen, Valérie; De Roeck, Kenneth - In: Journal of business research : JBR 126 (2021), pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
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Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
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The real mission of the mission statement : a systematic review of the literature
Alegre, Inés; Berbegal-Mirabent, Jasmina; Guerrero, Adrián - In: Journal of management & organization : JMO 24 (2018) 4, pp. 456-473
Persistent link: https://www.econbiz.de/10011936761
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Communicating legal information to online customers transparently : a multidisciplinary multistakeholderist perspective
Seizov, Ognyan; Wulf, Alexander J. - In: Journal of international consumer marketing 33 (2021) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10012483608
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The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.; Yen, Dorothy A. - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
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Putting your mouth where your money goes! : "where" and "how" to communicate to maximize the impact of corporate social programs
Siaw, Christopher Agyapong; Lie, David Sugianto; … - In: European journal of marketing 56 (2022) 12, pp. 3381-3417
Persistent link: https://www.econbiz.de/10013457435