Purpose – The strategic aim of this paper is to investigate whether time‐based competition (TBC) strategies are related to cultural aspects. In addition, the influences of company decision‐making and the success of competitive strategies in diverse globalised markets will be examined....

Purpose – The purpose of this article is to develop a methodology for the identification of a desired normative scenario, acceptable and feasible, based on a set of prospective scenarios. Design/methodology/approach – This paper presents strategic alliances as one fundamental tool in the...