Shah Alam, Syed; Mohamed Sayuti, Nazura - In: International Journal of Commerce and Management 21 (2011) 1, pp. 8-20
extending prior research examining halal food purchasing behavior in Malaysia. Design/methodology/approach – Data are collected … considered only three antecedents of halal food purchasing among consumers in Malaysia. As Malaysia is actually trying to play … viewpoint, the findings provide support for investment decisions and for decisions relating to the establishment of Malaysia as …