Purpose – This study seeks to introduce the concept of collectivism, and to assess its impact on interfirm commitment … structures on commitment, the paper utilizes polynomial regression and the response surface approach. Findings – Collectivism … influenced a manufacturer's commitment to the relationship with its supplier only in Korea, but collectivism did not influence a …

Purpose – The purpose of this paper is to test whether a hospitality worker's degree of individualism/collectivism …. Originality/value – Research that examines the influences of individualism/collectivism on OCB, comfort with empowerment, and LMX …