Marcelo Torres, Pedro; Veríssimo Lisboa, João; M. … - In: Competitiveness Review 24 (2014) 5, pp. 463-481
Purpose – The purpose of this study is twofold. First, the relevant literature is reviewed briefly to provide a strategic context of the different views on strategy development. In the process, the linkages between the e-commerce view of strategy and previous views are explored. As such, the...