Galbreath, Jeremy; Rogers, Tom - In: The TQM Magazine 11 (1999) 3, pp. 161-171
Customer relationship management, or CRM, is a new management concept ‐ a new approach ‐ to managing customers. CRM is about the management of technology, processes, information resources, and people needed to create an environment that allows a business to take a 360‐degree view of its...