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Purpose – There is a small but growing body of empirical research examining benefits of corporate social responsibility (CSR) beyond traditional, accounting‐based financial benefits. To extend this body of research in contexts outside of Europe and the USA, the purpose of the present paper...
Persistent link: https://www.econbiz.de/10014713362
As much of the developed world faces a recessionary tide, age‐old questions on the nature of creating and sustaining lasting market value are once again being asked. In the past, questions of market value creation were answered by investing in tangible assets. Today, those same questions are...
Persistent link: https://www.econbiz.de/10014932268
Purpose – The purpose of this research is to explore the strategic benefits of a stakeholder management approach. More specifically, to see if there is an association between primary stakeholder management and firm performance. Design/methodology/approach – The method included a...
Persistent link: https://www.econbiz.de/10014932702
Today, we are at one of those rare inflection points along the path of human economic development. As the Industrial Age gave way to the Information Age, so now the Information Age has given way to the Relationship Age. Relationship Age economies, rather than based on raw materials or...
Persistent link: https://www.econbiz.de/10015032942
Customer relationship management, or CRM, is a new management concept ‐ a new approach ‐ to managing customers. CRM is about the management of technology, processes, information resources, and people needed to create an environment that allows a business to take a 360‐degree view of its...
Persistent link: https://www.econbiz.de/10015033641