Shanmugam, Bala; Bourke, Philip - In: International Journal of Bank Marketing 10 (1992) 3, pp. 10-16
In the mid 1970s two psychologists, Kahneman and Tversky, isolated three major aspects of heuristics which induce biases in our decisions, which they termed as: (1) representativeness, (2) availability and (3) anchoring. An example of the bias within the representativeness heuristic is the...