Purpose – The purpose of this paper is to shed light on the international market expansion of multinational corporations (MNCs) to the base of the pyramid (BoP). The authors employ the corporate social entrepreneurship (CSE) perspective to reveal how MNCs can enter this market, the key...

Purpose – The purpose of this paper is to explore how employing corporate social entrepreneurship and developing a network of relationships with non-governmental organisations (NGOs) can support and contribute towards the internationalisation of service firms into the base of the pyramid (BOP)...

After an accident or illness, it may be difficult or even impossible to return to work. Although occupational safety and health (OHS) are essential elements of corporate social responsibility (CSR), support for employees returning to work or vocational rehabilitation are rarely part of the CSR...

Most of existing contributions on Public-Private Partnership (PPP) refer to a traditional and financial perspective, or rather to an unbalanced strategic relationship between the public and the private actors. Starting from a PPP traditional definition, the objective of the paper is to analyze:...

Creating shared value is the opportunity driven approach of business entities to benefit the less addressed segment of the society through their core products and services. For bank financial institutions, the opportunity driven approach signifies that banking corporations ought to identify...

Purpose - This study aims to identify informal institutions for bottom-of-the-pyramid (BoP) business models in the agricultural sector through the case study of banana growers' cooperatives. Design/methodology/approach - A case study of six banana cooperatives from Colombia was conducted. The...

Neue Entwicklungen und gestiegene Anforderungen stellen das Marketing in Frage. Produktmanagement und Vertrieb agieren in eigenen Einheiten, das Marketing wird auf Marketingkommunikation reduziert. Zugleich beansprucht die Unternehmenskommunikation die Führerschaft über die gesamte...